Our Why

About Oura Design

Hi there! I’m Daniela — the heart behind OURA

I’m a proud Colombian, endlessly inspired by Latin America — its colors, textures, stories, and the powerful women who carry them. OUR.A was born from a deep desire to celebrate and preserve Latin American craftsmanship, blending it with a modern take on luxury, creativity, and identity.

We believe in honoring art and heritage, not rushing through trends. Every bag we create is a love letter to our roots — a reminder that what we carry says something about who we are.

This is still a small, independent project (which I love), and I pour a little bit of myself into every detail. If you're here, you're part of that story too. Thank you for supporting this dream — and for wearing it proudly.

Oura design bags is a space where craft meets intention — where stories are not just told, but worn. Each piece is shaped by the rhythm of tradition, the precision of artistry, and the quiet strength of ancestral memory.This is heritage in motion — carried, collected, and created to last.